Thomas Rhett: 20 Number Ones

Country music star Thomas Rhett's "20 Number Ones" album celebrates 20 number one songs in just 10 years. A dynamic collage was created featuring iconic images from various eras of Thomas' career. This art spans the entire album experience and highlights the colossal impact he has had on the genre. To amplify this milestone, sophisticated and clean creative is used throughout social campaigns and assets. Designs created for playlist covers and fan quizzes engage with Thomas’ Home Team (fans). A Gatefold vinyl package design opens up to an expansive live performance shot while a die cut “20” on vinyl cover reveals the collage within. These additional creative elements elevate multiple commemorative pieces throughout album rollout.