The Struts: Pretty Vicious

The Struts’ "Pretty Vicious" album creative was inspired by their epic experience as a rock band and the loyal fanbase they’ve formed throughout their 10+ years touring. Art centers around a fan catching the London Underground in transit to a Struts show with sign in hand. The album’s instinctual lyrics, sexy vocals and nod to fans set the visual tone. Moody imagery with floods of purple across album packaging, merch, promo box set and various release assets highlight every rock and roll tale from raising hell to heartbreak.