29: Written In Stone

Carly Pearce bares her soul on her third studio album, “29: Written In Stone”. The visual concept for the album derives from Carly's courage in sharing her authentic, unapologetic self in her music. Stone material, aged barn wood and delicate white lace elements are used throughout, symbolizing truth, permanence, and the multifaceted nature of Carly's experiences. An earthy and grounded color palette paired with captivating scenic imagery portrays the singer/songwriter with a sense of hope and stoic strength, aligning with her forward-looking message while connecting back to her roots. Consistent use of the visual theme extends to promotional materials, social media assets, and merchandise ensuring a cohesive and meaningful experience for her audience.

Photographer Allister Ann